Where Vision Meets Innovation

Data Cloud

Thiago Terzi April 1, 2026

Salesforce and ERP Data Synchronization Models

When I design ERP data synchronization, I start by acknowledging a basic reality: the CRM and the ERP are not “two databases that should match.” They are two systems optimized for different jobs and different failure modes. CRMs tend to prioritize relationship context, seller workflows, and user experience. ERPs tend to prioritize accounting integrity, controlled […]

Thiago Terzi March 9, 2026

Experience Cloud Data Connectivity Patterns: A Technical Guide

Experience Cloud is a framework for building portals, forums and other branded digital experiences on top of Salesforce. Unlike the standard internal user model, it is designed for external users, customers, partners and anonymous visitors who interact with a subset of your Salesforce data through a branded site. These users see only their own cases, […]

Thiago Terzi February 28, 2026

Salesforce Large Data Volume Architecture

Scaling Salesforce beyond a few million records changes the technical conversation entirely. At smaller volumes, configuration decisions rarely expose architectural weaknesses. Once data grows into the tens of millions, however, previously minor design choices begin to surface as query timeouts, row lock errors, CPU limit exceptions, and long-running reports. These issues are not random. They […]

Thiago Terzi January 29, 2026

Salesforce Data Cloud Architecture: Components, Data Flow, and Enterprise Design Patterns

Salesforce Data Cloud (formerly Data 360/Genie) is an enterprise-scale customer data platform built on Salesforce’s Hyperforce infrastructure. It provides a cloud-native “lakehouse” for unifying data from every source, CRM, ERP, web, mobile, IoT, third-party systems, and data warehouses, into a single, operational data fabric. Data Cloud ingests and stores petabytes of data (in open formats […]