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AI

Thiago Terzi April 30, 2026

Agentforce Prospecting Agent Reinvents Outbound Sales

Outbound prospecting has always been a delicate balance between art and science. Great sellers rely on intuition and personal rapport, but they also spend an uncomfortable amount of time on mundane tasks: researching companies, hunting for the right people to call, checking intent signals, and updating records. Those manual steps slow down pipelines and leave […]

Thiago Terzi April 29, 2026

Your Hidden Advantage: How Unstructured Data Powers Smarter AI

Every business today is drowning in data, but the kind that matters most often gets overlooked. We’re talking about the 80% of your data that’s unstructured: emails, chat logs, PDFs, social posts, meeting notes, and more. It’s the raw, messy, insightful stuff that doesn’t fit neatly into rows and columns, and it’s packed with value. […]

Thiago Terzi April 10, 2026

API-Led Revenue AI Integration with Salesforce

Integrating AI-driven revenue tools into Salesforce requires a robust, API-led approach. This report, written from a senior Salesforce developer perspective, explains how to connect external AI systems such as predictive scoring engines with Sales Cloud using Salesforce APIs and connected apps. We define revenue AI integration, compare integration patterns including direct REST calls, middleware, and […]

Thiago Terzi July 10, 2025

Are Salesforce AI Agents on Your Roadmap? Here’s What Organizations Are Saying

The AI revolution is no longer something coming in the future—it’s happening now. With tools like Einstein Copilot and AI-powered service agents, Salesforce has lowered the barriers to intelligent automation, offering organizations of all sizes the ability to work faster, smarter, and more strategically. But the key question remains: Are organizations actually ready to embrace […]