Avocor

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Avocor's Transformation with Salesforce and HubSpot Integration

The objective of this project was to improve Avocor’s data visibility to measure sales campaign success, enable efficient data manipulation between Salesforce (SF) and HubSpot (HS), establish real-time syncing between SF and HS …

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Project

The objective of this project was to improve Avocor’s data visibility to measure sales campaign success, enable efficient data manipulation between Salesforce (SF) and HubSpot (HS), establish real-time syncing between SF and HS systems, and foster better communication among resellers, distributors, and opportunity partners.

Industry: Technology

Service Details

  • Salesforce Sales Cloud
  • HubSpot Integration with Salesforce
  • Customized Scorecard in HubSpot

The Problem

Avocor faced challenges with limited data visibility impacting sales campaign assessment, data manipulation issues between Salesforce and HubSpot, and a lack of real-time syncing, leading to discrepancies.

Lack of Data Visibility

The inability to measure the success of sales campaigns due to limited data visibility.

Data Manipulation Challenges

Difficulty in effectively manipulating data between Salesforce and HubSpot, hindering operational efficiency.

Real-Time Syncing Absence

The absence of real-time data synchronization between Salesforce and HubSpot resulted in data discrepancies and delays.

Communication Gap

Ineffective communication channels for resellers, distributors, and opportunity partners led to missed opportunities.

The Challenges

Avocor grappled with a spectrum of operational challenges, each demanding strategic solutions for enhanced efficiency and competitiveness.

Enhancing data visibility to measure the success of sales campaigns.

Streamlining data manipulation between Salesforce and HubSpot.

Establishing real-time data synchronization for up-to-date information.

Improving communication for resellers, distributors, and opportunity partners to drive collaboration.

Ensuring secure data exchange to safeguard sensitive information during integration processes.

The Solution

In response to Avocor’s operational challenges, a strategic and comprehensive solution was deployed, addressing critical aspects of their business processes.

Salesforce Sales Cloud

  • Utilized Salesforce Sales Cloud to centralize customer data and sales processes, ensuring improved data visibility and accuracy.

HubSpot Integration with Salesforce

  • Implemented HubSpot integration with Salesforce to establish seamless data synchronization and manipulation.

Customized Scorecard in HubSpot

  • Created a customized scorecard in HubSpot to track and measure the success of sales campaigns.
  • Achieved real-time data syncing to provide up-to-date information across systems.

Communication Enhancement

  • Enhanced communication channels for resellers, distributors, and opportunity partners to facilitate collaboration and information sharing.

Customized Reports

  • Developed customized reports and dashboards to provide insights and facilitate informed decision-making.

The Results

23%

Boost in collaboration and reduced missed opportunities resulted from improved communication channels for resellers, distributors, and opportunity partners.

25%

improvement in sales strategy optimization, customized reports, dashboards, and the scorecard empowered Avocor with invaluable insights for data-driven decision-making.

32%

Reduction in operational bottlenecks, the integration of Salesforce Sales Cloud and HubSpot, coupled with the customized scorecard, significantly streamlined processes.

Improved Data Visibility

The integration of Salesforce Sales Cloud and HubSpot, along with the customized scorecard, provided enhanced data visibility, enabling the measurement of sales campaign success.

Efficient Data Manipulation

Efforts were streamlined through improved data manipulation between Salesforce and HubSpot, reducing manual work and data discrepancies.

Real-Time Data Syncing

Real-time data synchronization between Salesforce and HubSpot ensured up-to-date information, streamlining processes and enhancing decision-making.

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