Top 20 Salesforce Integrations Tools and CRMs Every Business Should Know

Integrating Salesforce with other business tools improves productivity, accuracy, and collaboration across teams. A strong integration ensures that information flows easily between departments such as marketing, sales, service, and finance, without manual effort or data duplicaton. Whether connecting marketing automation, project management, or accounting platforms, Salesforce integrations help unify systems and provide clear visibility into performance. In a modern business environment, integration is no longer optional. It is an essential step toward streamlining operations, enhancing customer experience, and helping teams make faster, data-driven decisions that support long-term growth.

What Is Salesforce Integration?

Salesforce integration refers to the process of connecting Salesforce CRM with other applications or data sources. The goal is to enable data and functionality sharing between Salesforce and external systems (for example, syncing customer data between Salesforce and another database). This ensures that sales, marketing, support, and operations teams all have up-to-date information. Well-designed integrations eliminate manual data entry and help automate workflows across different platforms.

Types of Salesforce Integrations

Salesforce integrations can be broadly categorized by the type of system they connect to:

Salesforce CRM Integrations

Common Salesforce CRM integrations involve marketing and sales automation tools. For example, connecting Salesforce to Marketo, ActiveCampaign or 6sense ensures that marketing-qualified leads and campaign activities automatically flow into Salesforce. This lets sales reps see all marketing touchpoints in Salesforce. These Salesforce integrations also include connecting Salesforce with helpdesk (e.g. Zendesk) or contact data platforms (e.g. ZoomInfo) so that customer communications and enriched contact info appear inside Salesforce. By centralizing customer data from CRM-related tools, teams get a complete view of prospects and customers without switching apps.

CMS Integrations

CMS integrations link Salesforce with content and event platforms. For example, a SharePoint integration lets users attach documents or cases from Salesforce directly into SharePoint libraries. An Eventbrite integration can automatically import event attendees into Salesforce campaigns. Other examples include connecting to content management systems or e-commerce platforms so that order and content data flow back to Salesforce. These CMS-based integrations ensure that marketing materials, support content, and event registrations are automatically logged in Salesforce, making it easier for teams to track customer engagement.

ERP Integrations

ERP integrations connect Salesforce to enterprise resource planning systems. By integrating with ERP (like Oracle NetSuite or SAP), salespeople can see product pricing, availability, order status, and invoicing data in Salesforce. For instance, when an opportunity is marked “closed won,” an ERP integration can automatically generate a sales order or invoice in the ERP system. This tight connection streamlines order fulfillment and keeps finance data in sync, so both sales and accounting have the same information.

When ERP integrations involve complex transformations, multiple endpoints, or high transaction volumes, Salesforce middleware integration tools can provide a central layer for routing data, managing failures, and coordinating information between Salesforce and back-office systems.

Best 20 Salesforce Integrations Tools and CRMs

Below is a list of the top 20 Salesforce integrations every business should know. These tools are trusted by organizations across industries to streamline workflows, connect departments, and keep customer data synchronized within Salesforce. Each integration enhances collaboration, visibility, and automation, making Salesforce the center of your business operations.

• Monday.com
• Marketo
• SharePoint
• Apollo.io
• Jira
• NetSuite
• ZoomInfo
• 6sense
• ServiceNow
• Stripe
• Spiff
• ERP Systems
• Salesforce Sales Cloud IVR API
• Zendesk
• ActiveCampaign
• Acumatica
• Dialpad
• Eventbrite
• Aircall
• Gong

Monday.com Salesforce Integration

Website: monday.com
Company Size: 1,854 employees
Founded: 2012
Headquarters: Tel Aviv, Israel
Overview: Monday.com is an Israeli cloud work management platform that enables teams to build custom workflows and dashboards for task tracking and collaboration.
Key Features:

• Customizable Kanban and Gantt boards for project tracking
• Workflow automation rules and integrations  with Salesforce, Slack, etc.
• Real-time collaboration (comments, @mentions, file sharing)
• Dashboards and analytics for progress monitoring

Rating: ★★★★★ (4.9)
Years of Experience: 13

Marketo Salesforce Integration

Website: marketo.com
Company Size: 1,000 employees (subsidiary of Adobe)
Founded: 2006
Headquarters: San Mateo, California, USA
Overview: Marketo is a marketing automation platform (now part of Adobe) that provides tools for lead management, email marketing, and campaign analytics.
Key Features:

• Lead management and nurturing workflows
• Email campaign creation and tracking
• Marketing analytics and ROI reporting
• Account-based marketing (ABM) tools

Rating: ★★★★★ (4.8)
Years of Experience: 19

SharePoint Salesforce Integration

Website: sharepoint.microsoft.com
Company Size: 228,000 (Microsoft employees)
Founded: 2001 (Microsoft product)
Headquarters: Redmond, Washington, USA (Microsoft)
Overview: SharePoint is Microsoft’s web-based collaboration and intranet platform used for document management, corporate intranets, and content sharing.
Key Features:

• Document libraries with version control and permissions
• Team sites and portals for collaboration
• Integration with Office and OneDrive
• Customizable workflows and approval processes

Rating: ★★★★★ (4.8)
Years of Experience: 24

Apollo Salesforce Integration

Website: apollo.io
Company Size: 424 employees
Founded: 2016
Headquarters: San Francisco, California, USA
Overview: Apollo.io is a B2B sales intelligence and engagement platform providing access to a database of 220M+ contacts and tools to automate outreach, email sequencing, and lead management.
Key Features:

• Massive business contact database (220+ million records)
• Automated email sequencing and multi-channel outreach
• Lead scoring and analytics
• CRM integration (Salesforce sync) and activity tracking

Rating: ★★★★★ (4.9)
Years of Experience: 9

Atlassian (Jira) to Salesforce Integration

Website: atlassian.com/software/jira
Company Size: 13,813 employees
Founded: 2002
Headquarters: Sydney, Australia
Overview: Jira by Atlassian is a leading issue and project tracking platform used by software and business teams to manage agile projects, bugs, and tasks.
Key Features:

• Agile boards (Scrum/Kanban) for project planning
• Customizable workflows and issue types
• Reporting (burn-down charts, velocity)
• Integrations (Confluence, Slack, Salesforce)

Rating: ★★★★★ (4.9)
Years of Experience: 23

NetSuite (Oracle) to Salesforce Integration

Website: netsuite.com
Company Size: Part of Oracle (144,000 employees)
Founded: 1998
Headquarters: Austin, Texas, USA
Overview: NetSuite is a cloud-based ERP and business management suite offering integrated modules for accounting, CRM, inventory, e-commerce, and more, targeting small and medium-sized businesses.
Key Features:

• Financial management (accounting, billing)
• Inventory and order management
• CRM and e-commerce integrations
• Global business features (multi-currency, multi-subsidiary)

Rating: ★★★★★ (4.9)
Years of Experience: 27

ZoomInfo Salesforce Integration

Website: zoominfo.com
Company Size: 3,508 employees
Founded: 2007
Headquarters: Vancouver, Washington, USA
Overview: ZoomInfo is a market intelligence platform that collects and provides B2B contact and company data to sales and marketing teams, enabling targeted prospecting and lead generation.
Key Features:

• Extensive business contact and company database
• Company and contact profiles with firmographics
• Intent data and buyer signals
• CRM and marketing automation integrations

Rating: ★★★★★ (4.9)
Years of Experience: 18

6sense Salesforce Integration

Website: 6sense.com
Company Size: 1,276 employees
Founded: 2013
Headquarters: San Francisco, California, USA
Overview: 6sense is an AI-driven account engagement platform that identifies buyer intent signals and helps marketing and sales teams target accounts with predictive insights and personalized campaigns.
Key Features:

• Intent data and buyer signal analytics
• Account scoring and segmentation
• Predictive models for deal insights
• Multi-channel campaign orchestration

Rating: ★★★★★ (4.9)
Years of Experience: 12

ServiceNow Salesforce Integration

Website: servicenow.com
Company Size: 26,293 employees
Founded: 2003
Headquarters: Santa Clara, California, USA
Overview: ServiceNow provides a cloud workflow platform for IT and business service management, enabling companies to automate ticketing, approvals, and operational processes across departments.
Key Features:

• IT Service Management (incident, change, problem)
• Workflow automation engine (Flow Designer)
• Employee service center (HR, facilities)
• Custom apps for custom workflows

Rating: ★★★★★ (4.9)
Years of Experience: 22

Stripe Salesforce Integration

Website: stripe.com
Company Size: 8,500 employees
Founded: 2010
Headquarters: South San Francisco, California, USA
Overview: Stripe offers a suite of payment-processing APIs and financial services for online businesses, enabling easy integration of payments, billing, fraud prevention, and invoicing into websites and mobile apps.
Key Features:

• Online payments and billing
•  Recurring subscription management
• Fraud detection (Radar) and reporting
•  Developer-friendly APIs and integrations 

Rating: ★★★★★ (4.9)
Years of Experience: 15

Spiff Salesforce Integration

Website: spiff.com
Company Size: 100 employees
Founded: 2017
Headquarters: Salt Lake City, Utah, USA
Overview: Spiff is a sales compensation platform that automates commission calculations and provides real-time visibility, aligning sales and finance teams by making incentive plans easier to manage and understand.
Key Features:

•  Automated commission calculation engine
• Real-time commission tracking for reps
• Configurable comp plans and models
•  Integration with CRM/ERP/payroll systems

Rating: ★★★★★ (4.9)
Years of Experience: 8

ERP Systems with Salesforce Integration

Website: Varies by vendor (SAP, Oracle, etc.)
Company Size: Varies (e.g. SAP – 105k; NetSuite part of Oracle)
Founded: N/A (varies by vendor)
Headquarters: Global (varies)
Overview: ERP integration connects Salesforce to enterprise resource planning systems, synchronizing finance, inventory, and operations data. This ensures a unified system for orders, billing, and supply chain information.
Key Features:

• Real-time order and invoice sync
• Unified customer and financial data
• Inventory and fulfillment visibility in CRM
• Automated ERP updates from Salesforce workflows

Rating: ★★★★★ (4.9)
Years of Experience: Varies

Salesforce Sales Cloud IVR API Integration

Website: Internal Salesforce API (example: Call center integrations)
Company Size: N/A (API/service)
Founded: N/A
Headquarters: N/A
Overview: The Salesforce Sales Cloud IVR integration uses telephony APIs to connect phone systems with Sales Cloud, enabling features like automated call logging, voice IVR menus, and click-to-dial within Salesforce.
Key Features:

• Automated call logging to Salesforce records
• Interactive Voice Response (IVR) for calls
• Screen pop-ups with caller info in CRM
• Click-to-dial and voice call control

Rating: ★★★★★ (4.9)
Years of Experience: N/A

Zendesk Salesforce Integration

Website: zendesk.com
Company Size: 5,860 employees
Founded: 2007
Headquarters: San Francisco, California, USA
Overview: Zendesk provides customer support and engagement software. It offers a ticketing system, live chat, and knowledge base tools, helping businesses manage support conversations across channels.
Key Features:

• Ticketing system with SLAs
• Multi-channel support (email, chat, phone)
• Self-service help center / knowledge base
• Customer satisfaction (CSAT) surveys and reporting

Rating: ★★★★★ (4.9)
Years of Experience: 18

ActiveCampaign with Salesforce Integration

Website: activecampaign.com
Company Size: 1,000 employees
Founded: 2003
Headquarters: Chicago, Illinois, USA
Overview: ActiveCampaign is a customer experience automation platform offering integrated email marketing, marketing automation, and CRM tools. It enables businesses to automate outreach and manage customer lifecycle communications.
Key Features:

• Email marketing and templates
• Marketing automation workflows (drip campaigns)
• Built-in CRM and sales automation
• SMS and multi-channel campaigns

Rating: ★★★★★ (4.9)
Years of Experience: 22

Acumatica Salesforce Integration

Website: acumatica.com
Company Size: 600+ employees
Founded: 2008
Headquarters: Bellevue, Washington, USA

Overview:
Acumatica is a cloud-based ERP platform designed for mid-market and growing enterprises. It provides flexible, consumption-based ERP solutions across finance, distribution, manufacturing, construction, and project accounting. Integrating Acumatica with Salesforce connects front-office sales activities with back-office financial and operational data, giving teams a single, consistent view of customers, orders, and revenue.

Key Features:

• Real-time sync of customers, accounts, and contacts|
• Opportunity-to-order and order-to-invoice automation
• Access to pricing, inventory, and order status inside Salesforce
• Financial data visibility for sales and service teams
• Scalable API-driven integration architecture

Rating: ★★★★★ (4.9)
Years of Experience: 17

Dialpad Salesforce Integration

Website: dialpad.com
Company Size: 1,112 employees
Founded: 2011
Headquarters: San Ramon, California, USA
Overview: Dialpad is a cloud communications platform that unifies business phone, video meetings, and messaging. It offers AI-powered call transcription, real-time coaching, and omnichannel communication within one app.
Key Features:

• Cloud VoIP phone system (business numbers worldwide)
• Video conferencing and team messaging
• AI call transcripts, sentiment analysis, and analytics
• CRM integration and automatic call logging

Rating: ★★★★★ (4.9)
Years of Experience:

Eventbrite Salesforce Integration

Website: eventbrite.com
Company Size: 866 employees 
Founded: 2006
Headquarters: San Francisco, California, USA
Overview: Eventbrite is an event management and ticketing platform that enables organizers to create, promote, and sell tickets for events, and allows attendees to discover local events online.
Key Features:

• Event creation and ticket sales
• Registration management and check-in
• Event promotion tools and SEO-friendly listings
• Integration with payment gateways and CRM

Rating: ★★★★★ (4.9)
Years of Experience: 19

Aircall Salesforce Integration

Website: aircall.io
Company Size: 600+ employees
Founded: 2014
Headquarters: Paris, France (U.S. offices in New York and San Francisco)
Overview: Aircall is a cloud telephony system that integrates voice calls, SMS, and messaging channels into a unified platform. It syncs with CRM and helpdesk apps to provide conversation analytics and improve support.
Key Features:

• Cloud PBX (business phone system) with global numbers
• SMS and messaging (WhatsApp, Facebook Messenger) integration
• Call routing, queuing, and IVR menus
• CRM/helpdesk sync (two-way data sync with Salesforce, Zendesk)

Rating: ★★★★★ (4.9)
Years of Experience: 11

Gong Salesforce Integration

Website: gong.io
Company Size: 1,100+ employees
Founded: 2015
Headquarters: San Francisco, California, USA (co-HQ in Tel Aviv)
Overview: Gong offers a revenue intelligence platform that captures and analyzes customer interactions (calls, emails, meetings) with AI, surfacing insights and recommendations to help sales teams improve performance and forecasting.
Key Features:

• Conversation analytics (transcriptions, talk-time metrics)
• Deal intelligence (pipeline health, next steps)
• Forecasting insights and pipeline risk alerts
• Automated CRM logging of calls and emails

Rating: ★★★★★ (4.9)
Years of Experience: 10

Why Salesforce Integrations Matter for Business Growth

Implementing these top Salesforce integrations helps businesses eliminate data silos and unify information across departments. A centralized CRM ensures that integrated data “makes workflows more efficient” and provides “a complete, accurate picture” of the business. With data flowing automatically, marketing, sales, support, and finance teams all access the same up-to-date customer records in Salesforce, enabling faster collaboration and better decisions. By tying together sales, service, marketing, and finance platforms, Salesforce integrations can deliver a true 360° customer view. When all teams work from one shared dataset, they can automate processes, personalize interactions, and drive growth with synchronized, actionable insights. Well-planned Salesforce integration strategies closely align technology with business goals and ensure a single, trusted source of truth for everyone.

Businesses evaluating how to connect these applications can use our Salesforce integration tools guide to compare middleware, iPaaS platforms, connectors, native Salesforce options, and API-based approaches.

As the number of connected systems grows, businesses should also determine when Salesforce needs middleware to manage data transformation, system orchestration, error handling, and monitoring that may be difficult to maintain through direct connections alone.

Summary

In summary, the right Salesforce integrations let you unify data across sales, marketing, and operations platforms. These 20 integrations (covering project management, marketing automation, support, finance, and communications) are among the most valuable for businesses. They automate workflows and provide a 360° customer view. Choosing and configuring them correctly, ideally with guidance from an experienced Salesforce integrations partner, ensures that your teams have synchronized, actionable data.